K-Pop has a vast number of stars, but here is some of the most globally recognized artists and their iconic music videos (MVs), which are known for their high production value, stunning visuals, and intricate choreography.
Here is a look at some of the biggest names in K-Pop:
Boy Groups
BTS (Bangtan Sonyeondan)
Concept/Style: Known for deeply personal lyrics that address social commentary, mental health, and self-love. They've evolved from a hip-hop-focused group to global pop superstars, pioneering the "K-Pop invasion" in the West.
Iconic MVs:
"Dynamite" (2020): A vibrant, feel-good, all-English disco-pop track.
The MV is bright, retro-inspired, and simple, showcasing their charisma and aiming to bring joy during the pandemic. "Boy With Luv (feat. Halsey)" (2019): A colorful, energetic pop song with a focus on simple, charming choreography.
The MV is set in large, aesthetically pleasing, and highly saturated sets like a cinema and a diner. "Blood Sweat & Tears" (2016): Known for its dark, artistic, and sensual concept, blending pop and trap. The MV is filled with classical art references and deep symbolism, marking a major turning point in their career.
Stray Kids (SKZ)
Concept/Style: A "self-producing" group known for their unique, often chaotic and intense music style, which they call "Marat Taste" or "noise music."
Their discography is diverse, exploring themes of identity and rebellion. Iconic MVs:
"God's Menu" (2020): An aggressive, hip-hop-infused track that became a signature hit. The MV is fast-paced, features cooking metaphors, and showcases intricate, powerful choreography.
"Thunderous" (2021): Blends traditional Korean and modern themes with a strong beat. The MV features elaborate sets, traditional attire blended with modern styling, and impressive special effects.
EXO
Concept/Style: Known for their elaborate, often sci-fi or supernatural "Exo-Planet" concept, strong vocals, and powerful, dramatic choreography. They were one of the biggest forces in the 3rd generation of K-Pop.
Iconic MVs:
"Love Shot" (2018): A sleek, mature, and sensual R&B-pop track. The MV emphasizes polished visuals, sharp choreography, and a sophisticated, luxurious concept.
"Monster" (2016): A dark, edgy, and powerful song.
The MV features dramatic, intense visuals, a strong storyline about rebellion, and one of their most celebrated choreographies.
Boy Groups
| Group | Total Members | Member Names (Stage Names) |
| BTS | 7 | RM, Jin, Suga, J-Hope, Jimin, V, Jung Kook |
| Stray Kids | 8 | Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, I.N |
| EXO | 9 | Xiumin, Suho, Lay, Baekhyun, Chen, Chanyeol, D.O., Kai, Sehun |
Girl Groups
BLACKPINK
Concept/Style: The definitive global K-Pop girl group, known for their "Girl Crush" concept—a blend of fierce, hip-hop-heavy music ("Black") and glamorous, feminine pop ("Pink").
Iconic MVs:
"DDU-DU DDU-DU" (2018): Their defining, anthemic hit with an aggressive drop and a catchy chorus.
The MV is extravagant, featuring lavish sets, high fashion, and the iconic "gun-shooting" dance point. "Kill This Love" (2019): A powerful, marching-band-inspired track. The MV is cinematic, with huge set pieces (like a bear trap and a tank), symbolizing the end of a destructive relationship.
TWICE
Concept/Style: Originally known for bright, bubbly, and catchy "color pop" concepts, they have successfully branched out to more mature and empowering themes while maintaining their pop foundations.
Iconic MVs:
"What is Love?" (2018): A cheerful, sweet bubblegum pop song. The MV is famous for its members recreating iconic scenes from classic romantic films like La La Land and Pulp Fiction.
"Fancy" (2019): A shift to a more sophisticated, electro-pop sound. The MV is bold, utilizing vibrant colors, surreal backdrops, and a confident, chic aesthetic.
NewJeans
Concept/Style: A rising 4th-generation group known for their Y2K-inspired, clean, and refreshing "Minji-core" aesthetic and R&B-influenced pop that evokes nostalgia.
Iconic MVs:
"Ditto" (2022): A reflective, dreamy dance-pop track. The MV is shot in a cinematic, found-footage style, telling a poignant story about friendship and fandom.
"Super Shy" (2023): A light, Jersey club-inspired pop song.
The MV features the members dancing spontaneously in public spaces, emphasizing a fun, high-energy, and youthful vibe.
Girl Groups
| Group | Total Members | Member Names (Stage Names) |
| BLACKPINK | 4 | Jisoo, Jennie, Rosé, Lisa |
| TWICE | 9 | Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, Tzuyu |
| New Jeans | 5 | Minji, Hanni, Danielle, Haerin, Hyein |
Solo/Other Legendary Artists
PSY
Concept/Style: A veteran artist famous for his humorous, self-deprecating style, satirical lyrics, and instantly viral dance moves.
Iconic MV:
"Gangnam Style" (2012): The first K-Pop video to achieve global phenomenon status, with an incredibly simple, iconic "horse-riding" dance.
The MV is comedic, satirizing the trendy, wealthy lifestyle of Seoul's Gangnam district.
JENNIE (BLACKPINK)
Concept/Style: Known for her confident, charismatic stage presence and blending rap and pop.
Iconic MV:
"SOLO" (2018): A confident and empowering pop-hip-hop track. The MV is split between a softer, feminine side and a powerful, chic side, showcasing various high-fashion looks in glamorous sets.
Jung Kook (BTS)
Concept/Style: The main vocalist and "Golden Maknae" of BTS, known for his versatile voice and charismatic performances, often leaning into a global pop/R&B sound for his solo work.
Iconic MV:
"Seven (feat. Latto)" (2023): A smooth, upbeat UK Garage-pop song. The MV is a comedic, mini-movie featuring a storyline where Jung Kook goes to absurd lengths to try and win over his love interest.
Each of these artists brings their unique color to the K-Pop landscape, making their music videos a key part of the experience.
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