Facts about Fingerprint building in Thailand

Photo Credit: fb/thebackbenchersofficial

It turns out that the famous "Fingerprint Building" you're likely thinking of is not a real, physical building in Thailand. It's a striking piece of digital architectural art created for an advertising campaign.

Here are the details and the story behind the image:

💡 The Truth About the "Fingerprint Building"

• It is Digital Art: The structure, which resembles the distinct whorls of a human fingerprint, was a CGI (Computer-Generated Imagery) concept.

• Purpose: It was part of an award-winning print advertisement campaign created by the ad agency SpicyH, based in Bangkok, Thailand.

• The Client: The ad campaign was for a Thai company called It Works, which specializes in fingerprint security systems and biometric technology. The concept was to visually represent the complexity and uniqueness of their security technology by making a building out of a fingerprint.

• The Series: The agency created a series of three similar images, depicting a Home, an Office, and a Lab, all with fingerprint-like architectural details.

So, while the image of the "Fingerprint Building" is widely shared online and is often misidentified as a real place, it's actually a testament to creative Thai graphic design and advertising!